The task was to create a new brand for Cluckin’ Good Chicken - the crispiest and freshest new fried chicken shop. The team was looking for a brand designer to help make magic that stands out from the crowd and blows people away as much as their fried chicken sando.

Created a fun and memorable brand experience to be used in designing and laying out retail locations. Also dreamed up a tongue-in-cheek strategy with bright and lively illustrations and imagery that carries across their physical and digital brand assets.

Signage, Menu, T-Shirts, Stickers, Patterns, Logo Suite, and a Variety of Different Packaging Solutions.