Ochaya is an up-and-coming matcha specialty cafe in the heart of the city that offers a wide range of premium matcha. They needed an updated brand identity to launch their ceremonial grade matcha to the next level. The team asked for logos and packaging - for both their cafe and retail.

I was able to really zero in on Ochaya’s brand voice and craft an identity that is simple and clean, but still fresh and youthful. I created a playful and organic logo suite that pairs beautifully with the minimalist powder packaging, shipping boxes, stickers, and signage designs.

Signage, Stickers, Logo Suite, Product Bags, Social Imagery, Shipping Boxes, and Retail Packaging.