Ochaya is an up-and-coming matcha specialty cafe in the heart of the city that offers a wide range of premium matcha. They needed an updated brand identity to launch their ceremonial grade matcha to the next level. The team asked for logos and packaging - for both their cafe and retail.

I was able to really zero in on Ochaya’s brand voice and craft an identity that is simple and clean, but still fresh and youthful. I created a playful and organic logo suite that pairs beautifully with the minimalist powder packaging, shipping boxes, stickers, and signage designs.