While TFM To Go introduces a new way to access local, sustainably sourced food through online ordering, delivery, and pickup, it remains grounded in the same values that define the Tulsa Farmers’ Market: community support, environmental stewardship, and accessibility. The goal was to build a brand that stands on its own while clearly reflecting the spirit and identity of the original market, so customers can easily recognize they’re supporting the same trusted source in a new and convenient way.

I worked closely with Kris Rosson, Executive Director of the Tulsa Farmers‘ Market to ensure that the TFM To Go brand was designed to be distinct and stand on its own, while still tying back in to the main parent branding. It’s recognizeable, while also being something new and exciting. The logos and imagery feel consistent with the parent brand while being their very own fun, bright, and compelling pieces of a secondary brand.